Possible Taglines to Use in the Marketing Campaign for 'When Duty Calls'
After looking at existing film taglines from films belonging to the action genre, I have come up with a few different possible taglines which could work for my film.
These include:
- Some Missions Never End - short and punchy tagline which suggests there is unfinished business and that the protagonist is needed for a big mission which only he can do. Also highlights to the audience that there will be exciting action as there’s a suggestions that he will never finish his role of being in the Secret Service
- When the World Needs Saving, He's Ready - highlights the protagonist is a hero that has previously saved the day, and is waiting to do it again. Creates adrenaline for the audience by revealing the size of his mission and the high-stakes involved.
- The Past Never Dies - creates mystery and intrigue whilst highlighting that something happened in his past and he’s getting revenge. Also hints at the danger he will face.
- He Failed Once…He Won't Fail Again - thrilling tagline which implies his redemption is coming.
- One Man. One Final Mission. No More Second Chances - punchy and intense suggests this is his final shot at accomplishing the mission, and that he is on his own this time. Split into three to punctuate the trailers.
- You Can't Escape Duty Forever - suggests there is a personal conflict and that he has to accomplish a mission to make up for leaving the service before. It makes it seem as if he 'owes' someone, therefore it creates mystery for the audience.
- This Time, It's Personal - snappy and direct, which suggests there’s a revenge plot for something that happened in his past.
- The Call Back He Was Waiting For - creates a thrilling tone as it suggests that the nature of the job leaves him on edge even if he has left the service, hinting that he is desperate to get back as he has unfinished business.
- A Duty That Lasts a Lifetime - highlights that he has to sacrifice his life for this dangerous role, and that once in the service, you can never really leave.
- You Can Leave the Service, But it Never Leaves You - creates a tense tone and suggests that the role has damaged the agent over time.


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