Sammy Advanced Blog

Here is the evaluation for the marketing campaign I have created for the imaginary action-comedy film ‘When Duty Calls’, which includes two trailers, a poster and a social media page. In the evaluation I answer the following four questions:  How do your products represent social groups or issues? In terms of the representation of social groups in my marketing campaign for the action-comedy film ‘When Duty Calls’, I have focused on the representation of both gender and age, which I felt was most appropriate considering the broad genre I have chosen to work within, action, and the sub-genre or hybrid my film belongs to, action comedy.  Conventionally, films from the action genre feature male protagonists who are physically strong, highly intelligent and often embark on missions which highlight their physical prowess, combat skills and traits such as bravery, courage and resourcefulness. Conversely, female characters in traditional action films are frequently sidekicks...