Analysing Action Film Social Media Pages - Conclusion

After looking at action films' social media pages I have found some recurring similarities that crop up time and time again for this particular genre which include:

• Trailers which include the best eye candy from the film and lots of violence/intense moments 
• Typical action posters (including focus on protagonist, weapons, bold taglines and dark colour pallet)
• Bold impactful colour pallet throughout the pages
• Sans serif font to highlight date of release/taglines
• Behind the scenes of stunt work
• Emphasis on the protagonist (highlights the typical action film character of ‘hero’)

However, the social media pages don’t have so many obvious things which convey the genre to the audience. Instead, they are mainly used to advertise the film and to excite audiences for the release.