Analysing Different Types of Trailers - Conclusion

There are many conventions used across the three different types of trailers, and they include:

• Production company logos/idents
• Images from the film
• Title of the film 
• Release date
• Indication of genre
• Website and format of film
• Voiceover man 
• Age certificate 
• Cast/crew/director 
• Taglines 
• Quotes that reference other films or reviews
• Eye candy
• Reference to the source material of the film 

However there are also specific conventions for each type of trailer that makes them slightly different from one another.

Teaser trailers are usually released many months before the film is due to hit the cinema and are very short. Therefore the plot isn’t really revealed to the audience so they can create enigma for the viewers.

Theatrical trailers are usually released weeks before the film is due to hit the cinema as it is the main trailer for films. It includes detailed information regarding the plot of the film and has many images from the film that will intrigue and excite the audience. Therefore, the trailer is around 2 minutes, 30 seconds long and audiences can get a clearer understanding of what they can expect from the film.

Finally, TV spots are shown on television (though, increasingly, on social media feeds) and are roughly thirty seconds long. The editing is usually very fast and they usually contain a lot of eye candy for the audience so the film can gain even more interest in the last few days before the film is released.