Analysing Different Types of Trailers

Below are the conventions found in each of the different types of trailers for 'Barbie'.

Teaser Trailer

Production company logo/ident (at the end on billing block)
Images from the film
Titles of the film
Specific release date (21st July)
Indication of genre (through catchy pop music near the end and mise-en-scene)
Voiceover at beginning (delivering exposition)
Director named in the middle of teaser and other crew member named at the end on a billing block
Images of big stars
Eye candy at the end of the teaser (few quick shots of big stars and of Barbieland)
Reference to source material the film is based on (film based on 'Barbie' doll by Mattel)
Images mainly from the beginning of the film
Plot isn’t revealed

Theatrical Trailer

Production company logo/ident (at the beginning)
Introduction to the main character
Specific release date (21st July) and broad title saying 'This Summer'
Indication of genre (mise-en-scene, catchy pop music which reflects the fantasy genre)
Soundtrack website at the end of the trailer
Fast paced editing
Director named in the middle of trailer as well as the two main stars playing Barbie and Ken.
Other cast and based on are on the billing block at end of trailer
Tagline in the middle of trailer to interest people (If you love 'Barbie' this film is for you, and if you hate 'Barbie' this film is for you)
Lots of eye candy (mise-en-scene, car chase and the stars)
Plot revealed to the audience
Images from the whole film
Format (cinema)

TV Spot

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